Top 5 Fashion Games in Australia: Q2 2022 Performance

In Q2 2022, the top 5 fashion games in Australia showcased varying trends in downloads, revenue, and active users. Here's a closer look at their performance based on data from Sensor Tower.

Dream Wedding! by MagicLab saw a significant spike in weekly downloads, peaking at 27K in mid-May. The game started with about 1.7K downloads in late April and fluctuated, ending the quarter with around 6.8K downloads. Active users mirrored this trend, rising sharply to 35.6K in late May before gradually declining to 18.4K by the end of June.

Hair Challenge from Rollic Games experienced a consistent increase in weekly downloads, starting at 6.1K at the end of March and reaching nearly 9.6K by the last week of June. Revenue remained relatively stable throughout the quarter, hovering around $30-$50 weekly. Active users also showed a steady climb, from 52.6K in late March to 63.6K by the end of June.

Project Makeover by Magic Tavern, Inc. maintained strong weekly revenue, peaking at around $108K at the end of March and gradually decreasing to approximately $67K by late June. Weekly downloads saw a decline from 9.2K to about 4.1K over the same period, while active users decreased from 97.7K to 76.1K.

Makeup Artist: Makeup Games from Beauty salon Studio showed moderate weekly downloads, starting at 5.2K at the end of March and ending at 8.4K by the end of June. Revenue remained steady around $1.2K-$2.5K weekly. Active users increased from 13.9K to 18K over the quarter.

Fashion Battle - Dress up game by APPS TEKNOLOJI ANONIM SIRKETI had a fluctuating download trend, starting at 5.2K in late March, peaking at 7.4K in mid-April, and ending at 7K in late June. Weekly revenue remained consistent around $30-$50. Active users saw a peak at 16.3K in mid-April before stabilizing at approximately 14.6K by the end of June.

For more detailed insights and trends in mobile app performance, visit Sensor Tower.